Zenit Italia S.r.l. chooses Key To Win S.r.l. to enter the Racing world
Zenit Italia S.r.l. has chosen Key To Win S.r.l., in collaboration with Ematrend S.r.l., to enter the Racing world during the weekend of June 13–14–15, on the occasion of the World Superbike Championship at Misano World Circuit.
Zenit, a Modena-based company and leader in water treatment technologies, will make its debut in the racing world during the weekend of June 13–14–15, on the occasion of the Italian round of the World Superbike Championship at Misano World Circuit.
The company will be the new sponsor of Nicolò Bulega, the young Italian talent who was already Junior Moto3 World Champion in 2015, Supersport World Champion in 2023, and Superbike Vice-Champion in 2024 in his debut year with the official Aruba.it Racing – Ducati team.
A multinational company born in the heart of Emilia
Founded in Modena and now part of the Japanese group Tsurumi Pump, Zenit is an international benchmark in the water treatment sector.
The company stands out for its expertise in the design and production of submersible electric pumps for domestic, civil and industrial use.
With solid Italian roots and a global outlook, Zenit brings innovation, reliability and sustainability to every project.
A bridge between brands and the world of sport
The partnership with Bulega has been made possible thanks to the collaboration with Key To Win S.r.l., founded by Davide Bulega and Jgor Antonelli, both former riders.
The company was created with the aim of building experiences that combine sporting passion and strategic communication for brands.
With 35 years of experience in the world of racing and events, Key To Win is the ideal partner for those who want to position themselves in the world of sport in an authentic and effective way.
The vision of Zenit and Key To Win
As Lorenzo Bottan, CEO of Zenit, explains:
“Between the two companies, there are many points of connection: competition, innovation, technology and fair play, determination to grow within their respective sectors, and pride in representing Italian excellence around the world.
It is from these foundations that Zenit’s desire to start a partnership with Key To Win, led by Jgor Antonelli and Davide Bulega, was born.”
Davide Bulega, CEO Key To Win, emphasizes:
“It is certainly important for us to be able to rely on a collaboration with a company like Zenit, but above all on the ethical values that unite Key To Win and Zenit. We will do everything possible to ensure that our partnership helps strengthen the connection between the world of sport and entrepreneurship, bringing together emotions and business activities.”
Jgor Antonelli adds:
“Sport breaks down barriers; in its many forms, both in Italy and around the world, it represents an economic, entrepreneurial, technological, competitive, communication and image-driven reality — one of great importance, interest and prestige.”
